One Court Bahamas was an annual players-only retreat during All-Star Weekend, centered around the NBPA’s annual winter meeting. Created as a way to connect players, brands, and culture, it featured elevated gifting suites, brand activations, and curated programming, including All-Star game watch parties, pool side kickbacks, and comedy shows. This 360° marketing integration saw activations and branding across all three properties at the Baha Mar Resort, during the entire 3-day weekend takeover. As part of the player experiences team, I oversaw various aspects of creative, event production, and programming, while also managing player and talent travel accommodations, including that of the comedians, hosts, and special guests.