MoneyBall is an elite youth basketball showcase, launched in 2022 in Washington DC. The three-day event featured competition among NBPA member-affiliated AAU travel teams, coupled with financial literacy and NIL workshops, and an off-court players lounge.

The Throne is a national high school championship created for the players, by the players. Backed by Danny Green, Gold Level Sports and Entertainment, and the NBPA, this bracket-style single-elimination tournament features competition among sixteen of the most prestigious boys programs and eight of the most prestigious girls programs, in addition to unique off-court learning and development components, and brand activations.

For both experiences, I developed the off-court player experiences, including a media day moment with renowned photographer, Gary Land. As part of the social strategy and storytelling of the weekend, players and their teams were able to leave with a digital keepsake to share on their channels and increase awareness and mindshare for our tournaments in the crowded grassroots space.