Driving Business was part of a business development event series called 450 Connect, curated to bring athletes, brands, and basketball culture together to drive new business and service current partners. The 2023 iteration of the series, dubbed “Driving Business,” was developed in partnership with Rolls Royce. With our VIP outreach strategy, we welcomed NBA players, art aficionados and cultural tastemakers under one roof for a luxury mixer during NBA Summer League. The experience created (3) new revenue streams for THINK450, allowed for increased engagement with our key stakeholders, and highlighted our ability to maximize our partnerships.